As a small business owner, you know that it can be difficult to stretch the budget as far as it needs to go and still get everything done that needs to be done. This can often cause you to cut back on or forego advertising and marketing efforts in order to save money. However, advertising and marketing are what drive profits and bring customers into your business. Get to know some of the unique ways that you can advertise your small business that will not cost you your entire business budget, but will still be effective at getting the word out about your business and bring in new customers at the same time.
Arena and Stadium Advertising
Most small businesses think that arena and stadium advertising are far too expensive or extravagant for their business and budget. However, this is often because they are thinking about arenas and stadiums in too large a scale. As a small business, you will not be able to afford advertising in professional or even NCAA (college) stadiums and arenas.
These are not the only options, though. Get to know more about your local sports teams and stadiums and arenas. Maybe your city has a roller derby team or a junior ice hockey team. Those teams have arenas they play in and often are willing to work with local small businesses on advertising. They may ask that you exchange discount coupons, free gift certificate giveaways, or other promos for fans at games in exchange for putting up banners and signs in the arena or getting your business plugged by the announcers. These kinds of deals work to benefit you and the local team you are working with, so it is a win-win situation.
Offer Your Business Services To Charity Events To Get Your Name Out There
One of the best things you can do as a small business is to make yourself an integral part of the community. And there is no better way to foster goodwill than to be a part of charitable and non-profit events. If there are any charity events going on in your area like fundraisers for a specific local cause, a re-building project for homes damaged by storms, food drive, or anything else, offer your business services or products to the event. You can also volunteer to be a part of the event and help out.
This will get your face and your business name out there to the public and to influential people in your area who will see that your business is about more than just making a profit. Donating your time, services, and products to the cause may seem like a bold move, especially if you are just starting out, but it will pay off in the end. You will make contacts, show the community what your business can do for them, and show them that you want to be a part of the community around you.
Now that you know a few of the unique ways that you can advertise your small business, you can be sure that you are doing everything you can to grow your business without breaking the budget.