Setting Out Your Disability Law Shingle? How Can You Stretch Your Marketing Dollars?
If you've recently transitioned from practicing disability or employment law at a large firm to working as a solo practitioner, you may still be adjusting to having to do your own rainmaking. Drumming up business in your community when you're just starting out can be a challenge, even if you've already built up a reputation (and a portfolio of clients) over the years. What can you do to quickly get your name out there and entice potential clients to choose you over the competition? Read on to learn more about some marketing methods that can reap tremendous dividends.
Focus your advertisements on related service providers
When you concentrate on disability law, the clients you serve are often struggling with a number of financial issues at once. They may be recently unemployed after their disability left them unable to perform their former job, or applying for food stamps to cover the gap caused by lost wages. Many of your clients may take public transit if they are unable to drive themselves due to their disability. By targeting your ads in the areas, your potential clients are most likely to frequent -- from the unemployment office to the handicap-accessible public bus station -- you'll be able to put your business information directly in front of its most likely customers.
You may want to contact your local workforce development office to see if you'd be permitted to advertise at their location, or consider advertising outside of doctor's offices, pharmacies, and other healthcare-centric locations. If your county has a physical Family and Social Services office where residents can apply for food stamps or other public aid, advertisements placed within viewing distance of this office can also pay off.
Be accessible yourself
It may seem obvious, but when you're dealing with clients who are likely to have mobility issues, making sure your office (and even your advertisements) are easily accessible is key to getting and retaining new clients. In addition to ensuring that your building has the appropriate ramps and handicap-accessible entry points, you'll want to consider parking and transportation arrangements.
In some cases, you may even want to incorporate this accessibility information into your advertisements themselves. For example, if your business is located near a bus stop or offers validated parking, providing this information to potential clients in the form of a small blurb on your ad can help direct them to your location. This is especially true if your market is relatively saturated with disability attorneys, as potential clients are likely to choose the attorney who seems most responsive and accessible.
For more information, contact Senior Leads or a similar company.