You have developed an awesome new product and you just know that once the word gets out your sales volume is going to grow to a tremendous level. In order to get the average consumer familiar with your new product, chances are you will be making a promotional video because this is perhaps the easiest route to take. While marketing videos are always a good idea, the biggest mistake you can make with a new product is to create a bad video to introduce it to the public. Here are a few huge mistakes to avoid with the promotional video for a new product.
Mistake: The voiceover is too over-the-top.
Why? The person you hire to do the voiceover in a promotional video is perhaps one of the most important components of the entire production. The voice becomes associated with your product. Therefore, if you hire someone who is too over-the-top with their tone or excitement, people may get the wrong impression about your product and business. The last thing you want to do is come off sounding like one of those late night infomercials that often make unbelievable claims and come across as overbearing. Instead, you should strive for authenticity, personable, and calm voice in the video.
Mistake: You leave too many questions unanswered about the product and its purpose.
Why? In order to make an effective marketing video, you need to step into the shoes of your consumers and think about the questions they are going to have. For example, if you have created a new type of water hose, consumers watching will want to know:
- what the functions of the product are going to be
- why this water hose is better than any other type of water hose
- where they will be able to buy the water hose
- will the water hose work with typical hose attachments
Mistake: You make no mention of price or possible cost.
Why? You can have the grandest product on the market, but if you do not reveal to interested consumers what they will be expected to pay they will likely just move on to something else. A promotional video should include the pricing for your new product. If your product is not quite ready to go to retail, you should at the least have a ballpark figure that you can offer as an estimated price when the product is released for sale. Not giving the price may make buyers suspect the product is going to be overtly expensive.
For more information, contact a company that specializes in video production services.