Choosing Better Marketing PracticesChoosing Better Marketing Practices


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Choosing Better Marketing Practices

After a strong first few years in business, our sales started to drag a little bit. I knew that we needed to do something to improve things, so we started looking into different ways to get our name out there. We hired an innovative marketing team, and they were really incredible at improving our ranking online. This blog is completely dedicated to choosing better marketing practices and understanding how to build your business from the ground up. I know that with the right moves, you can make your business stand out apart from the rest. You never know, you might be surprised with how far you can go.

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Promotional Products People Will Actually Use

If you are a company that is trying to get its name out into the world in order to attract more customers, you might have decided to send out promotional products. This is a great way to help get your logo into people's homes. However, it won't be effective if you send out objects with your logo that people are unable or refuse to use or are tired of getting. Here are some ideas for promotional products that people will actually incorporate into their everyday lives, increasing the chances that you get more coverage and therefore more customers.

1. Multi-USB Port

Most people are using a ton of USB ports to charge their phone, plug in their mouse, plug in speakers, or even connect a better keyboard to their laptop. The problem is that many laptops and USB to electrical outlet adapters have a very limited number of ports that people can use. One way that your promotional product can fill this void is to offer a multi-USB port expander. This will take one USB port and allow up to three different devices to use it at the same time. People need this product, especially with the release of mobile games that rely on a GPS, since these games suck up battery life.

2. Golf Balls

No one can have enough golf balls and no one likes buying them. Providing a set of three golf balls that are branded with your logo is a great way to make sure that your product gets used. People often find golf balls and use them again, so even if the original person using your branded golf balls loses them, you will likely still get the coverage your promotional products are intended to create.

3. Water Bottles

People want to stay hydrated and it can be inconvenient to lug around a water bottle from your car to your house to your office. People like having multiple water bottles and will gladly take and use any water bottle that you provide. Consider making sure that it is a decent size in order to solidify the fact that people will use it because people do not like having to fill up their water bottle multiple times. Sturdy water bottles are also more usable than flimsy ones.

4. Tote Bags

Finally, consider branding a series of tote bags and sending them to potential customers. Send it with a message about how you support recycling and hope that they will use the bag when they grocery shopping, rather than plastic bags. This will help create goodwill for your company because you care about the environment as well as ensure that you provide potential customers with a useful branded item.

For more information, talk to a company that specializes in promotional products, such as AD-MARK Promotional Products.