During your time on the campaign trail, a great deal of effort is spent on persuading undecided voters to choose your side. Today, running a campaign involves using multiple strategies to reach potential voters, and political phone banking provides many benefits for your campaign such as being able to reach a greater number of people in a short period of time. While phone banks are frequently used to recruit new voters, you can also make sure that your marketing efforts go as far as possible by including these strategies for stimulating action among your candidate's supporters.
Identify Supporters for the Candidate
The script for a political phone banking campaign can be written to identify a person's likelihood to vote for a specific candidate. While undecided voters should lead to the script moving toward a persuasive stance, the discovery of a supporter should cause the caller to shift gears. Once a voter is identified as a supporter, the caller can then make a note of their stance so that future contacts can be altered to fit the person's current interests.
Supporters of a political campaign often want to get involved, but they may not know how to get started. During a phone bank call, the caller can ask a few questions to find out about what matters most to a specific voter. Then, they can use this information to help a supporter find ways to volunteer their skills to work towards finding a solution to the problems that matter to them. For instance, a supporter may find that helping to host a rally in their community allows them to contribute to the campaign.
Persuade Supporters to Get Out and Vote
Political phone banking should also include a plan to encourage supporters to go to the polls. Approximately six months before election day, arrange to have callers contact known supporters to remind them to vote. During this call, the operators can provide further information to voters such as letting them know where their polling place is located that helps to eliminate some of the barriers people face when it comes to voting.
Phone calls provide a direct line of communication to potential supporters that is lucrative to political campaigns. While it is always important to sway undecided voters toward your political candidate, you must also keep in mind that connecting with supporters helps your campaign gain momentum. By knowing how to work the phone calls to fit both types of voters, you can look forward to maximizing the effectiveness of your phone campaign strategy.