Some people hear the basics about search engine optimization (SEO), and they think that they just need to put the right words on their site and write a blog. This is a great start, but if you want the best results from your digital marketing efforts, you need to hire a professional. Here's what these professionals can do for you:
1. Help Behind the Scenes
Digital advertising isn't just focused on web content. There are also a lot of "behind the scenes" things that need to happen. For instance a digital marketing company will ensure that your business is listed on relevant directories. They will work with link-bait experts to get backlinks to your site on other quality sites, and they will ensure that your website has the best format to catch the attention of the search engines.
2. Stay on Top of Changing Trends
The world of digital marketing is constantly changing, and when you hire a digital marketing professional, you get someone who is on top of these trends. For instance, business blogs used to be the big thing, but lately, many people are moving to a cluster strategy. That is where you have several main pages on your site related to what you do, and they link out to a number of cluster pages. This can exist in lieu of or in addition to a traditional blog.
3. Do Keyword Research
When you're creating content for your site, you need to know which keywords to target. Some may be obvious. For instance, if you're a dentist or a restaurant, you want to focus on keywords such as "dentist" and "restaurant". However, thousands of other businesses are also focusing on those same keywords, and to get traffic, you may need to narrow in on some other phrases and words. Digital marketing professionals know how to do that.
4. Choose Ad Placements
Organic marketing refers to things you do to get more traffic just by people searching for topics or businesses related to you. In contrast, paid marketing includes all the ads you pay for. Ideally, you may need a blend of both. A digital marketing professional can figure out the best places to advertise, and they can also navigate the complex world of pay per click (PPC) advertising for you.
5. Track Data
Finally, a digital marketing professional can help with data tracking. They can figure out which words lead people to your site. They can track where people click or how long they stay on certain pages. Then, they can help you figure out the best moves forward based on that information.